Red and Black
by Kathy Bassett
Title
Red and Black
Artist
Kathy Bassett
Medium
Photograph - Photography - Digital Fine Art
Description
A red and black feature. Red is associated with the heat of energy, passion and love. We “see red” when we’re angry and it’s also the color of blood, power and danger, making it a powerful color in branding. Think of the bold red of a fireman’s truck or the ‘stop’ sign in traffic. Red is also said to stimulate appetite, which is why it’s popular in fast food chains—most famously in McDonald’s, which combines red with another primary color, yellow.Black is an incredibly versatile color and probably the most used color in graphic design. When it comes to branding and marketing, black is generally associated with exclusivity, power and elegance. It’s bold, powerful and a little mysterious, which makes it a firm favorite of modern brands. Depending on the design context, it can be used to create a cool and unapproachable look as well. At the same time, it’s an inherently neutral color that works well in combination with any other color and is often used for typography and other central, grounding design elements.
Uploaded
November 28th, 2020
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