Corvette Red
by Kathy Bassett
Title
Corvette Red
Artist
Kathy Bassett
Medium
Photograph - Photography - Digital Fine Art
Description
Many people know the Corvette as a motorsports icon or the ultimate Muscle/Sports car, but few know the meaning of the name. We all know that the marketing team over at Chevrolet came up with the name Camaro out of thin air, but the meaning behind Corvette goes quite a bit deeper.
Corvette would be the first mass-produced post-war American sports car, but when General Motors introduced the car to the public as a prototype the production name was still undecided. Turning to their own employees, GM held a contest to name the new car. Out of over 300 submissions, the name suggested by Myron E. Scott would be the winner.
Scott had been working for Chevrolet since 1937, as an assistant director for the Public Relations Department, he was responsible for photography of new cars, designing of press kits, graphics, and special events. He was also known for being the creator of the All-American Soap Box Derby, downhill races for children held across the country.
Uploaded
September 15th, 2022
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